WEEK 7 CHALLENGE
WEEK 7 - 1960's (Feb 19-25)
In the 1960s, a "new" diet proved enduring but fad diets continued to be introduced. Fitness salons with "passive" exercises rather than working up a sweat were in vogue!
Nutrition:
Surprisingly, the ’60s spawned one of the more sane dieting options still available today: Weight Watchers. Weight Watchers International is an American company that offers various products and services to assist weight loss and maintenance. Founded in 1963 by Queens, New York, homemaker Jean Nidetch, it now operates in about 30 countries around the world, generally under names that are local translations of “Weight Watchers”. The core philosophy behind Weight Watchers programs is to use a science-driven approach to help participants lose weight by forming helpful habits, eating smarter, getting more exercise and providing support.
But the ‘60 was also the decade of Metrecal, a meal in a can, and by that, we do not mean a Guinness Stout. Metrecal’s manufacturer, Mead Johnson & Co., went from making baby formula to creating a weight loss product. Soon, canned Metrecal “milkshakes,” cookies and even soups, all with added vitamins and protein, appeared on the market. Other than drink the vile concoction, “all” dieters had to do was stick to a diet of 900 calories a day.
Fitness:
The 1960s were revolutionary in more ways than one! Hair and makeup became bigger, brighter and bolder to match kaleidoscopic clothes with rising hemlines. Exercise, too, stepped up a gear, with the opening of women’s fitness centers. They were called ‘figure salons’ and, rather than concentrating on working up a sweat, were focused on weight loss through much more passive forms of exercise…
Exercise was so easy! All you had to do was stand, sit, or lie down and let the machines do the rest. There were hot pants sauna suits and wooden roller machines that promised to break down fat, and the ever-popular belt massager that was suppose to jiggle it away. If only it were that simple.
In the 1960s, a "new" diet proved enduring but fad diets continued to be introduced. Fitness salons with "passive" exercises rather than working up a sweat were in vogue!
Nutrition:
Surprisingly, the ’60s spawned one of the more sane dieting options still available today: Weight Watchers. Weight Watchers International is an American company that offers various products and services to assist weight loss and maintenance. Founded in 1963 by Queens, New York, homemaker Jean Nidetch, it now operates in about 30 countries around the world, generally under names that are local translations of “Weight Watchers”. The core philosophy behind Weight Watchers programs is to use a science-driven approach to help participants lose weight by forming helpful habits, eating smarter, getting more exercise and providing support.
But the ‘60 was also the decade of Metrecal, a meal in a can, and by that, we do not mean a Guinness Stout. Metrecal’s manufacturer, Mead Johnson & Co., went from making baby formula to creating a weight loss product. Soon, canned Metrecal “milkshakes,” cookies and even soups, all with added vitamins and protein, appeared on the market. Other than drink the vile concoction, “all” dieters had to do was stick to a diet of 900 calories a day.
Fitness:
The 1960s were revolutionary in more ways than one! Hair and makeup became bigger, brighter and bolder to match kaleidoscopic clothes with rising hemlines. Exercise, too, stepped up a gear, with the opening of women’s fitness centers. They were called ‘figure salons’ and, rather than concentrating on working up a sweat, were focused on weight loss through much more passive forms of exercise…
Exercise was so easy! All you had to do was stand, sit, or lie down and let the machines do the rest. There were hot pants sauna suits and wooden roller machines that promised to break down fat, and the ever-popular belt massager that was suppose to jiggle it away. If only it were that simple.
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Challenges are an important part of the BLC and it's important that everyone participate!
It's one of the things that we stress - Participation, Not Perfection
It's one of the things that we stress - Participation, Not Perfection